Feeling Left Out & Confused?

Last Updated 7/23/2022 • in Business News

Do you feel this way when you see our website articles, e-newsletters, and social media posts? Do you wonder why your business isn't featured? Are you confused about how to "participate"? This article is for you!

Tip #1: The District is here to Amplify Your Voice....So Say Something!

One of the great things about being a part of a community, like our District, is that together we have a louder voice and a greater reach. The District's marketing efforts are focused on amplifying the marketing efforts of our businesses - promoting what you are already doing! We do this by using tools like our website, e-newsletter, social media, and our events.

So to start, think about what you are (or could be) doing to promote your business and attract customers. Then, share that with us because....

Tip #2: We can't promote what we don't know!

We LOVE sharing and promoting the things our downtown businesses are doing! Sales, events, charitable giving, new products, new staff, classes, and more!

If you want us to share about your businesses, we need to know!

You are welcome to tag us on social media (@downtownmanchesterct) and we will share and engage as much as possible. But, we might miss it! To be sure we see it - tell us directly. How? Glad you asked!

Tip #3 : The Power of Our Website is in Your Hands!

Well, you control your presence on our site! Have you wondered why certain businesses seem to be prevalent on the website's calendar, news, jobs, and deals?

Here's the secret - our website is dependent on YOUR engagement. Each business can post articles, events, job openings, and deals!

Why do you see that business every month? Because they post it every month!

(Not sure how to use the website? Check out our playlist of short instruction demos._

Tip #4: The Website Feeds the Newsletter

Do you read WHAT'S UP DOWNTOWN when it comes out? This email newsletter is sent out approximately twice a month to our always-growing subscriber list. Would you like to see your business featured in the newsletter?

Our newsletter is now created directly from the content on our website! Add your content to the website and we will share it in the newsletter! Get a peek behind the scenes to see how a newsletter is created by watching this short video!

Tip #5...You Can't Play the Game from the Bleachers!

To make the most of our marketing efforts, step down from the bleachers and onto the court and into the game! I'll break it down for those of us not so sports-minded: Don't only watch our marketing efforts and events - participate!

Take advantage of opportunities to participate in things like: Scavenger Hunts, 2nd Saturdays Downtown, Trick-or-Treat, Shopping Challenges and more!

If you have questions about these tips, or other marketing opportunities downtown, contact Joy Press our Marketing Assistant at [email protected]!